The post-event evaluation is a very important step in special-event planning. It is the part right after the event takes place where the event planners will regroup and go over everything that just happened to see what can be improved for the next time.
Immediately after the event
The event planner might hold a meeting ASAP with the event workers to see what worked and what didn’t.
- The venue was beautiful and the appropriate size for the number of guests
- The built-in sound system was problematic—we’ll rent better AV equipment for next year
Were there any setbacks you hadn’t anticipated?
- Next time we’ll equip all staff with bear spray
Feedback from event attendees
The event planner may choose to send out a survey for feedback from the audience/attendees (Survey Monkey is handy for this). Was there enough food? Did the guests have fun? Did they get what they wanted out of the event?
All of this data is then used to help the next event be better, brighter, bolder and more successful.
Making it personal
The same tactics can be applied to the special events in our personal lives, like getting a university degree, having a baby or even…
Your last relationship:
- They liked cats and Star Trek—let’s be honest, they wouldn’t have made it back to your bed for a second time if this wasn’t the case
- They were a sharp dresser—you could take them anywhere anytime
- They actually got your humour
- They didn’t like cilantro and refused to try sushi, so going out to eat was consistently a drag
- You weren’t a priority in their life—no one is too busy for you if you’re important to them. Next time you’ll notice if they make time to be with you, you’re worth it
- They ate all your groceries if you didn’t tie them up out of reach—next time don’t date an actual, literal bear
- You fell in love—this is normal, yet rarely anticipated. Many people take steps to try to prevent this from happening in future events, but that just ends up creating more complicated problems for future event workers to deal with.
- Get some bear spray.
Feedback from event attendees
Now that you’re no longer together, many of your friends will feel free to submit all of their feedback about your former partner to you. Others might not be comfortable sharing their observations, as they are still friends with both of you and don’t want to make any bad blood. This is where an anonymous survey by Survey Monkey (has a representative from Survey Monkey checked out my LinkedIn yet?) sent out to your social circle can be a valuable tool.
When you look over this feedback, look for common themes.
- Did you seem to fall off the face of the earth while you were with this person?
- Did you become a completely different person?
- A better version of yourself?
- Or somebody none of your friends recognized?
- Did your friends genuinely like or merely tolerate your ex?
- Are any of your friends surprised it ended?
…and here is were anonymity in the survey can really help you:
- What is it that you do that you’re not able to see that is sabotaging your relationships? Woof, heavy, I know!
Applying the research
Now that you’re armed with this valuable information you have the power to make your next “special event” a little less soul-crushing even better.
Once you start seeing somebody new, use an online calendar to send you reminders every few weeks to keep you in line:
- How many plans with friends have you backed out of in the past month?
- Are you happy with who you are right now?
- Get creative and send your future self this cute graphic created using Canva (representatives from Canva, please see above for my LinkedIn):
We put a lot of work and energy into putting together the perfect special event for our organisations. Our personal lives deserve the same kind of attention.
Can you think of other life events that could use some strategic evaluation? Do you think I was forcing it with the bear jokes? Comment below.